Research

We have researched into our target audience of 15-25 year old and from our research we have discovered a number of facts

Boys

• Want a film that is exciting
• Their favourite genres are thrillers
• They are influenced by what their friends say when watching a film
• Like watching films that are realistic.

Girls

• Most want a film that makes them think about something
• And attractive lead actor or actress.
• They are interested in how the trailer represents the film before deciding to watch it

25-55 year olds we interviewed

• Like films that are believable
• Favourite genres are sci-fi and thriller
• What the film critics say helps them decide what to watch
• They want a film that makes them think about life.