Our Finished Product
Wednesday, 12 March 2014
Tuesday, 11 March 2014
Tuesday, 4 March 2014
Evaluation Task 4 - How Did you Use Media Technologies in the Construction, Research and Planning and Evaluation Stages?
Director's Commentary
By using
digital media technologies I have used technological convergence to ensure that
I have produced three products as a part of a successful campaign. Digital Technology has enabled me to
become a prosumer, a creator of media products to a near professional
standard. The use of Final cut pro as a
linear piece of editing software, as a canvas, has taught me how to cut and create a music video to a near professional standard. I have also been able to share ideas and
research real media products, helping me to investigate star image and target audiences.
Digital technology has made available to me opportunities to upload,
share and distribute my products using YouTube as a free online broadcast
platform. It is also interactive as audiences have been able to feedback, like and comment on my products enabling us to get feedback on how our target audience wants us to modify our campaign. This is something Henry Jenkins called 'participatory culture', where audiences can interact with products and take advantage of opportunities presented to them, allowing them to get involved with their favourite artists.
Evaluation Task 4 - How Did you Use Media Technologies in the Construction, Research and Planning and Evaluation Stages?
Evaluation Task 4
My animatic as mentioned in Evaluation Task 4 in the pre-production stage.
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